A Brand New Concept In Our FREE

Business Building Seminars

Take a coffee break with experts and authors Phyllis Cambria and Patty Sachs during one of their informative and informal business building seminars. Pick up your snack or lunch and then stop by our seminar area for a complimentary cup of coffee and great business building advice.

Each one-hour session is filled with information you can use to succeed in your business and includes a round table discussion with Phyllis and Patty where you and other store owners can ask questions and share ideas and solutions to special challenges.

So join them near the main dining area and take a short break from your shopping to feed your body and your  mind.

Thursday, October 24th

10:30am – 11::30am

Promotion Power:Creating and Producing Promotions Loaded with Profit Potential

If your goals are to gain visibility in your community ,win over new customers or to reward loyal ones, this presentation will give you ideas of how to brainstorm to accomplish them. This session is a small, but  mighty, course in both in-store and "out-and-about " promotional concepts that you can produce yourself with minimal expense. .By dedicating a small amount of time each month to reaching your promotional goals, your rewards will be profitable results and strengthened relationships with current and new customers.

The Secrets to Buying Success:The What,When and Why to Making the Smartest Purchases for Your Store

This presentation will prepare you to meet one of the largest challenges facing a retailer —"what " and "how much " to buy. .In just one hour, you will be presented with efficient strategies to use to recognize and react to both current and predicted trends.You will also get an introduction to resources such as publications, newsletters, associations and online digests that

will add strength and insight to your shopping skills. The seminar will outline several tactics that will be valuable for use in getting to know your customers and tracking their buying preferences. The best bargains aside, there are absolutely wise buys, and after this session, you will have the inside track on how to spot them.

Caring for Customers to Create a Better Business and Return Sales

A recent study showed that the number two reason customers return to a particular store is how they were treated by the staff. .It ’s no secret that everyone likes to feel special and how you and your employees interact with shoppers is as important to your business ’ success as having quality merchandise and fair prices.. Here you ’ll learn what it takes to make buyers feel asif they ’re your number one priority to encourage good word-of-mouth and loyal consumers.

The "C-L-E-A-N S-W-E-E-P " Plan to Set Up Your Store and Sell Your Stock

How you place your stock and set up your store for success is easy with the principles you ’ll learn in this CLEAN SWEEP seminar. You ’ll learn about stocking shelves, store layout, lighting,window dressings and much more. You ’ll also get tips on designing seasonal displays, highlighting sale merchandise and how to turn your own products and flea market finds into designs which promote purchases. You ’ll even discover how you can work with your employees to create an overall look and friendly store attitude that will pay off in profits. Best of all, the ideas are simple to follow and budget-friendly.

Friday, October 25th

Schmooze Your Way to Business Success:The Art of Networking

Learn where, when ,how and with whom to mix and mingle in your community to increase your bottom line. You ’ll discover what local organizations you should join and how to make your membership work to your best advantage. You ’ll also ascertain how to determine which community activities to participate in and how to ensure the greatest exposure for your business or yourself.You ’ll receive ideas that will help you to brainstorm ways to develop strategic alliances with other area merchants and organizations to establish mutual success. You ’ll even learn how to encourage select clientele to buy in bulk. The networking will begin as soon as the seminar starts,so be sure to bring lots of business cards.

Increase Your Stock,Without Increasing Your Space

So many products...so little space.If that ’s your lament,you ’ll love the ideas you ’ll learn at this seminar. Now you can use the Internet and catalogs to increase your inventory without putting in a foot more shelf space. Increase your profits and enhance the reputation of your store as the place that has or is willing to order whatever a customer needs.It ’s a great way to build loyalty and exceptional word-of-mouth.You can explore affiliate programs that will store and ship your added stock and all you have to do is offer these products to your shoppers and reap the rewards.Best of all,most require little or no paperwork or investment on your part! So don ’t wait,..affiliate!

Your Business Should Be on the Web: Why and How to Put it There

In this session,you will get the "why " and "how " of getting a presence on the World Wide Web —the cyber yellow pages to be easily discovered.You will learn how to promote and market your business through a web site and an e-mail program.Hear how easy it will be for your customers to find you and your contact information.At the same time,it is as important for you to be able to reach them in a fast,easy and economical way.No matter the type or size of your business or your computer skills,there is a plan foryou to use to accomplish both of these goals through cyber communication.

Boosting Employee Morale: Reward, Recognize and Respect

Happy employees mean a happy atmosphere and that can translate into very happy (and faithful)customers. You will hear about some special plans to give regular rewards and recognitions that will boost the morale and attitudes of your staff and add fun and energy to their daily tasks.Through games,contests,celebrations and outings,you can let them know how much that they are appreciated and respected. The best part is that in addition to encouraging a feeling of family and loyalty among your employees, these tactics will boost your morale, too.

Saturday, October 26th, 2002

The Secrets to Buying Success: The What, When and Why to Making the Smartest Purchases for Your Store

This presentation will prepare you to meet one of the largest challenges facing a retailer —"what " and "how much " to buy. In just one hour, you will be presented with efficient strategies to use to recognize and react to both current and predicted trends. You will also get an introduction to resources such as publications, newsletters, associations and online digests that will add strength and insight to your shopping skills. The seminar will outline several tactics that will be valuable for use in getting to know your customers and tracking their buying preferences. The best bargains aside, there are absolutely wise buys, and after this session, you will have the inside track on how to spot them.

Your Business Should Be on the Web: Why and How to Put it There

In this session,you will get the "why " and "how " of getting a presence on the World Wide Web —the cyber yellow pages to be easily discovered. You will learn how to promote and market your business through a web site and an e-mail program. Hear how easy it will be for your customers to find you and your contact information. At the same time it is as important for you to be able to reach them in a fast,easy and economical way.No matter the type or size of your business or your computer skills, there is a plan for you to use to accomplish both of these goals through cyber communication.

Increase Your Stock, Without Increasing Your Space

So many products...so little space. If that s your lament, you ’ll love the ideas you ’ll learn at this seminar. Now you can use the Internet and catalogs to increase your inventory without putting in a foot more shelf space. Increase your profits and enhance the reputation of your store as the place that has or is willing to order whatever a customer needs. It ’s a great way to build loyalty and exceptional word-of-mouth. You can explore affiliate programs that will store and ship your added stock and all you have to do is offer these products to your shoppers and reap the rewards. Best of all, most require little or no paperwork or investment on your part! So don ’t wait...,affiliate!

The "C-L-E-A-N  S-W-E-E-P " Plan to Set Up Your Store and Sell Your Stock

How you place your stock and set up your store for success is easy with the principles you ’ll learn in this CLEAN SWEEP seminar. You ’ll learn about stocking shelves, store layout, lighting,  window dressings and much more. You ’ll also get tips on designing seasonal displays, highlighting sale merchandise and how to turn your own products and flea market finds into designs which promote purchases. You ’ll even discover how you can work with your employees to create an overall look and friendly store attitude that will pay off in profits. Best of all, the ideas are simple to follow and budget-friendly.

For information on attending the show contact: info@transworldexhibits.com or call (800) 323-5462 or visit the web site at http://www.transworldexhibits.com

for complete information.

Cambria and Sachs are known throughout the country as award-winning, marketing and celebrations experts, writers and speakers. They co-authored The Complete Idiot’s Guide to Throwing a Great Party (Alpha Books/Macmillan).

In addition, they partner in SpeakersWritersPlus.com ,a speaking, freelance writing and marketing business. Their advice appears monthly in Party and Paper Retailer magazine and on such Internet sites as BusinessKnowHow.com, AOL ’s Sales and Marketing Forum, and other business sites.

Cambria and Sachs, who share a theatrical background, are popular media interviewees and spokespersons.

Phyllis Cambria, Coconut Creek (Fort Lauderdale suburb), FL is an award-winning celebrations and marketing expert. Her marketing programs and events have received awards from organizations such as the National Council of Marketing and Public Relations, the International Association of Business Communicators, Special Events Magazine and the International Festival and Events Association.

Cambria has produced dozens of event marketing programs for two to ten thousand attendees. Among her event, marketing, writing and speaking clients are industries such as general retail, real estate, party and event planning, beauty, sales, entertainment, education, publishing, hospitality, gift, transportation and healthcare.

Patty Sachs, Jacksonville, FL is originally from Minneapolis, MN where she produced several marketing and special events and expos such as Event Expo '90 and the 75th Anniversary of Twin Cities Big Brothers and Big Sisters at the Mall of America.

For the past several years Sachs has been a featured speaker at shows such as TransWorld ’s National Halloween, Costume and Party Shows in Chicago and Las Vegas, American Rental Association, Roller Skating Association, The Special Event, Event Solutions, Event and Party Suppliers Alliance and the 1-800-PARTYSHop Convention.

Sachs, author of 9 party  planning guides,  is the originator of Don ’t Wait...Celebrate! Week during the second week of each August as a tribute to the only month that does not have an official holiday.